Bring them back and keep adding value to their day

If your new customer had a great first experience then you've radically increased the likelihood that they'll be back for more.

However, you're still competing for their attention and one visit alone is insufficient for somebody to develop any brand loyalty. Bringing people back within a month of their first visit is therefore critical to building momentum and growing your customer base.

Ideally, during your customer's first visit, you've been able to establish some way to continue the conversation. Perhaps you've collected an email address, convinced them to download your app or left some form of tracking pixel.

Being able to contact your customer legitimately will enable you to build an appropriate marketing plan for each scenario. You can present adverts, distribute newsletters and send in-app notifications.

Each tactic is designed to remind your customer that you exist, that you already have a relationship and that you can continue to add value to their day.

Each approach will be more or less effective, so track the appropriate metrics to understand what is and isn't working.

This phase is all about building that on-going relationship and embedding your product into your customer's day-to-day activities.

If you'd like to get some hands-on experience learning how to bring your ideas to life, then check out my course on innovation, S.L.I.C.E. - it will give you all the help you need.